Microsoft But it's not google attempt

Microsoft has release its new search engine called BING. Looks like with BING Microsoft has replaced all their previous search engine attempts.That includes MSN search and Live Search. BING is good. At least a lot like WEB 2.0. However Microsoft needs to give BIN a little more time to pick up. People are so used to Google that it will be a very tall order to be able to get people to use BING. However, Microsoft can use some of insights mentioned in book called "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers" (http://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0066620023) This books shows how a new distruptive technology just like BING can get more mindshare by concentrating on Innovators. The book use term Innovators for people who like to try any new technology that comes to the market. If Microsoft can convince few good innovators, they can reach many people. Ofcourse for that Microsoft needs to use network nodes. BING is very interesting and will be very interesting to watch path Microsoft takes to reach the people. For me I will be using BING as my main search site for next 1 month.